Back story: The action is named ‘None of us would like to end up like this.. neither would other-than-human animals’ and it was done with four big foam trays, each of them containing a naked activist inside, and covered with a see-through plastic with a ‘Human meat’ sticker on it. The idea was to imitate the ‘meat’ trays we can find at the supermarkets and to show that we are also animals, just as other-than-human animals, we neither would like to end up there.



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Outdoor Stunt by Goodyear
Back story: Lovely concept, but I think there’s something lost in translation in this outdoor campaign for Goodyear. The sign says:

(front) “Your vehicle has been towed. Call 0800 081-8181.”
(back) “For sticking on the roads.”

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Back stroy: Ikea on wheels.

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